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Introducing all-new iComfort models for 2014

Introducing all-new iComfort models for 2014 with even more innovations designed to provide you with the cooling comfort and support you need for a rejuvenating sleep experience. Every new iComfort mattress now features Ever Cool Action™ Dual Effects® Gel Memory Foam – Serta’s latest breakthrough in gel memory foam technology and EverFeel™ Technology for a difference you’ll feel the moment you lie down.

 

60
Serta iComfrot Prodigy III Floor Model

Was $1899.99...Now $759.99
• EverFeel® Triple Effects™ GelMemory Foam
• Cool Action™ Gel Memory Foam
• EverCool® Plus Memory Foam
• Serta® PillowSoft® Foam
• Ultimate Edge® Foam Support Core
• Removabele & Washable Top Cover
• Breathable Design

60
Serta iComfrot Prodigy III Floor Model

Was $2299.99...Now $919.99
• EverFeel® Triple Effects™ GelMemory Foam
• Cool Action™ Gel Memory Foam
• EverCool® Plus Memory Foam
• Serta® PillowSoft® Foam
• Ultimate Edge® Foam Support Core
• Removabele & Washable Top Cover
• Breathable Design

60
Serta iComfrot Prodigy III Floor Model

Was $2899.99...Now $1159.99
• EverFeel® Triple Effects™ GelMemory Foam
• Cool Action™ Gel Memory Foam
• EverCool® Plus Memory Foam
• Serta® PillowSoft® Foam
• Ultimate Edge® Foam Support Core
• Removabele & Washable Top Cover
• Breathable Design