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Introducing all-new iComfort models for 2014

Introducing all-new iComfort models for 2014 with even more innovations designed to provide you with the cooling comfort and support you need for a rejuvenating sleep experience. Every new iComfort mattress now features Ever Cool Action™ Dual Effects® Gel Memory Foam – Serta’s latest breakthrough in gel memory foam technology and EverFeel™ Technology for a difference you’ll feel the moment you lie down.

 

Serta iComfort Blue 100 Gentle Firm Mattress
• TempActiv™ Gel Memory Foam
• Evercool® Fuze™ Memory Foam
• Ultimate Edge® Foam Support Core
• Compatible with Serta Adjustable Foundations
• 10 Year Non-Prorated Warranty
Serta’s Most Advanced Sleep Systems - iComfort Blue 300 Firm
• TempActiv™ Gel Memory Foam
• Evercool® Fuze™ Memory Foam
• Deep Reaction™ Memory Foam
• Serta® Support Core
• Compatible with Serta Adjustable Foundations
• 10 Year Non-Prorated Warranty
Serta’s Most Advanced Sleep Systems - iComfort Blue Max 1000 Cushion Firm
• TempActiv™ Gel Memory Foam
• Deep Reaction™ Memory Foam
• Ultimate Edge® Foam Support Core
• EverCool® Fuze™ Memory Foam
• ActivBalance™ Support Foam
• Compatible with Serta Adjustable Foundations
• 10 Year Non-Prorated Warranty
Serta’s Most Advanced Sleep Systems - iComfort Blue Max 1000 Plush
• TempActiv™ Gel Memory Foam
• Ultimate Edge® Foam Support Core
• EverCool® Supreme Memory Foam
• ActivBalance™ Support Foam
• Compatible with Serta Adjustable Foundations
• 10 Year Non-Prorated Warranty